Solutions Key To Suzuki Vision

From looms to vehicles, to this day, Suzuki is about customer focused solutions. This approach underpins Suzuki’s mission to develop products of superior value by focusing on what the customer needs and removing any barriers to mobility.

Suzuki’s latest relationships provide a solid foundation to build on the Suzuki ethos. Investment in Australian tech company, Applied EV, will accelerate software development for next generation mobility. Applied EV has developed a vehicle control system based entirely on software known as the Digital Backbone, for use in electric vehicles dedicated to autonomous driving applications.

The Digital Backbone enables vehicles of all shapes and sizes to run entirely on software. This process simplifies vehicle architecture, removes hundreds of components, reduces production costs, increases efficiency, and makes the entire ecosystem more sustainable.

Applied EV co-founder and chief executive, Julian Broadbent, says the alliance is mutually beneficial as it brings together Applied EV’s innovative technology with Suzuki’s experience in building high quality and efficient vehicles. Suzuki’s EV investment strategy will contribute to forming a future mobility society in which personal transportation and eco-friendly mobility is desired.

Perhaps lesser-known Suzuki initiatives include addressing globally common social issues wrapped within their Sustainable Development Goals (SDGs). Suzuki continues to contribute to the development and spread of environment-friendly small cars and the creation of jobs in emerging countries. Suzuki has a proactive approach within these communities, engaging with society and addressing social issues while generating local profits through activities that leverage their strengths.

Since its founding, Suzuki has made it their mission to serve society by putting themselves in the customers’ shoes and understanding their point of view. Developing solutions that anticipate the changing needs of customers and their communities throughout their lives and their circumstances will always be paramount in all that Suzuki creates.

Photos courtesy of www.appliedev.com