Changing Lanes: New Face Behind the Wheel

As Suzuki New Zealand embarks on a new chapter under the leadership of Gary Collins, the company remains committed to its core values of affordability, reliability and customer satisfaction. With a strong foundation built by outgoing CEO Tom Peck and a dedicated and supportive team, Suzuki is well-positioned to navigate the changes and opportunities in the fast evolving New Zealand market.

As Gary Collins steps into the role of CEO, he brings with him a wealth of experience and a deep understanding of Suzuki’s operations. Growing up on a Taranaki dairy farm and completing his Bachelor of Business Studies at Massey University, Gary joined Suzuki NZ as a marketing assistant in 1994. His dedication and leadership qualities have seen him rise through the ranks, working as the General Manager of Automobile for the past decade. “It’s an honour to be part of such an amazing team at Suzuki. I’m excited to take on the role of CEO and continue to be part of a brand that everyday Kiwis know and love.”

“We look forward to building upon the foundation laid by Tom. Thanks to the talented people we have in place at the head office and our supportive Suzuki dealerships nationwide, we are in a good position to continue to grow and achieve our goals together.”

Tomoyuki Shimazaki from Suzuki Motor Corporation Global highlighted Gary’s proven track record and the effortless shift he represents for the company. “With Collins at the helm, Suzuki New Zealand is well-positioned to continue its growth trajectory, building on the strong foundation laid by Tom Peck”

Gary further emphasised the strength of the team and their shared ambition to continue driving Suzuki’s success, leveraging their comprehensive industry knowledge and strategic vision.

Suzuki NZ’s commitment to fuel efficiency and low emissions has been a cornerstone of its development philosophy for the past decade. The company’s focus on lightweight platforms and compact, fuel-efficient engines has positioned it as a leader in the light passenger and small SUV segments. In 2023, Suzuki held the number one position in these segments, making up 17% of all light and small SUV models sold.

Looking ahead, Suzuki NZ is preparing to embrace the shift towards electrification. While the company plans to enter the electric vehicle market in 2025, Gary anticipates higher demand for hybrid vehicles in the short term, given the changes in government incentives and the introduction of road user charges for electric vehicles.

On the other side of the business, Suzuki has been a long term Kiwi favourite for motorcycles and ATV owners. “We have enjoyed a long history of sales success and customer loyalty, and we look forward to continuing to offer a range that suits the farming, learning to ride and cruising needs of our customers,” says Gary.

The recent 25% increase in parts storage facilities reflects not only the growth in product volume but also Suzuki’s confidence in its future in the region. With an average staff tenure of 13 years and a total of 46 employees, all but one based in Whanganui or surrounding areas, Suzuki NZ commitment to its people and the local community is evident.

“As we embark on this new chapter, we’re confident that our team has what it takes to lead a bright future for this iconic brand”, says Gary.

“Adding to Suzuki’s extensive product portfolio is the innovative range of Suzuki outboards that has developed an enviable reputation in the market for clever design and features to enhance fuel efficiency and to reduce emissions.”

As we look forward, Suzuki NZ remains committed to adapting to the changing market landscape while staying true to our core values and delivering the exceptional quality and service that have made Suzuki a trusted brand in New Zealand for decades.